Philosophy

Connyie Rethmann has been a pioneer in the textile industry with PRIVATSACHEN since 1984 and her socially critical commitment to sustainability in product, word and image has been her guiding principle from the very beginning. Each of her collections, , hand-dyed in Hamburg using traditional dyeing techniques, embodies her philosophy of deceleration in fashion. PRIVATSACHEN are more than just dresses, they are statements of mindful consumption, with room for your own creativity. With PRIVATSACHEN, Connyie Rethmann celebrates the beauty of diversity and designs clothes with feminine oversize silhouettes that embraces women of all body types.

Wear fashion and they remember fashion - wear PRIVATSACHEN and they remember YOU.

CONNYIE RETHMANN - DRESS AUTHOR

My life is my clothes lab, and I am my own experiment…. Scepticism is my strongest muscle and inspires me every day. Trust is the textile key…..

As a clothes author, details are essential. They are everything I need to know and always find me some way or other. Every day, I passionately and actively look for new knowledge of all kinds, from which I then draw inspiration.

I write clothes, I cook clothes, I compose clothes….

I feel very privileged to be able to do what I love every day, to do what I love most in all the world and that my clothes tell of this love.

I don’t make fashion. I make high culture clothes for women who don’t want to allow themselves to go cheap.